below the fold

below the fold
below the fold beˌlow the ˈfold adjective [uncountable] COMPUTING
in the middle and bottom part of a web page, which you cannot see on the screen when you first open it:

• If you put the important content of your site below the fold, no one will find it, and they won't come back to visit it.

— compare above the fold

* * *

below the fold UK US adverb
MARKETING, COMMUNICATIONS if information is below the fold in a newspaper, it is below the middle of the page where you cannot see it when the newspaper is folded: »

The newspapers clearly thought that the story wouldn't sell copies and placed it below the fold.

INTERNET if information is below the fold on the first page of a website, you must scroll down to the middle or bottom of the screen to see it: »

What is above the fold on a web page should be whatever it takes to motivate people to scroll below the fold.

Compare ABOVE THE FOLD(Cf. ↑above the fold)

Financial and business terms. 2012.

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Look at other dictionaries:

  • below-the-fold — UK US adjective business used for describing the part of an internet document that you cannot see without moving the page downwards. It is considered the less important part of the page. Thesaurus: describing internet features and internet… …   Useful english dictionary

  • below the fold — If a news story is not important, it will be below the fold in the lower half of the page of a newspaper.( Beneath the fold is also used.) …   The small dictionary of idiomes

  • below the fold — aˌbove/beˌlow the ˈfold idiom in/not in a position where you see it first, for example in the top/bottom part of a newspaper page or web page • Your ad will be placed above the fold for prominent exposure. • The images all appeared below the fold …   Useful english dictionary

  • below the fold — adjective a) Referring to a photograph, headline, or article printed on the lower half of the front page of a broadsheet newspaper, such that it is not immediately visible on a folded copy of the newspaper, e.g. as displayed at a newsstand or in… …   Wiktionary

  • below-the-fold — UK / US adjective business used for describing the part of an internet document that you cannot see without moving the page downwards. It is considered the less important part of the page. See: above the fold …   English dictionary

  • above the fold — aˌbove the ˈfold adverb, adjective COMPUTING in the top part of a web page, which is the first part that you see on the screen: • The most important part of any web page is the part that you see before you scroll down. This is generally known as… …   Financial and business terms

  • above-the-fold — UK US adjective business used for describing the part of an Internet document that you see without moving the page downwards. It is considered the most important part of the page because everyone who goes to that document sees it. Thesaurus:… …   Useful english dictionary

  • above-the-fold — UK US adverb ► MARKETING, COMMUNICATIONS in the top part of a newspaper page: »The stories that the editor feels will sell the newspaper are put above the fold. ► INTERNET in the top part of a website page which you can see on the screen when you …   Financial and business terms

  • above the fold — aˌbove/beˌlow the ˈfold idiom in/not in a position where you see it first, for example in the top/bottom part of a newspaper page or web page • Your ad will be placed above the fold for prominent exposure. • The images all appeared below the fold …   Useful english dictionary

  • Above the fold — is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that …   Wikipedia

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